Your Truck.
Your Brand.
Built Your Way.

Turn your culinary vision into a real food business with an affordable custom food truck, world-class culinary and business training, financing support, marketing infrastructure, and ongoing mentorship.

Whether you are launching your first food business, scaling an established culinary brand, or looking for a new growth channel for an existing restaurant or franchise: ThunderTruck™ is built to help you move from:
idea → launch → growth.

ThunderTruck™ Culinary Incubator Emblem

Choose Your Path

ThunderTruck™ offers two culinary incubator tracks, with 14ft and 18ft custom food truck options. Established restaurants and franchises can engage through separate growth programs.

Culinary Incubator Pricing

Program 14ft Custom Food Truck 18ft Custom Food Truck
Total Truck Price $76,000 $85,000
50% of Truck Price $38,000 $42,500
New Chef Track

Base Cost (Principal)

 $3,000 $3,000
New Chef Track

Post-Grad Down Payment

 $8,000 $10,000
New Chef Track

Estimated Monthly Payment*

 $317/mo.* $354/mo.*
Experienced Chef Track

Base Cost (Principal)

 $6,000 $6,000
Experienced Chef Track

Post-Grad Down Payment

 $8,000 $10,000
Experienced Chef Track

Estimated Monthly Payment*

 $500/mo.* $531/mo.*

At a Glance

Track Designed For 14ft Truck 18ft Truck
New Chef Track Aspiring chefs launching their first food business $3,000 principal + $8,000 post-graduation down payment; $317/mo.* $3,000 principal + $10,000 post-graduation down payment; $354/mo.*
Experienced Chef Track Experienced chefs ready to scale their brand $6,000 principal + $8,000 post-graduation down payment; $500/mo.* $6,000 principal + $10,000 post-graduation down payment; $531/mo.*

What's Covered

Truck Total Price 50% of Price
14ft Custom Food Truck
$76,000 $38,000
18ft Custom Food Truck
$85,000 $42,500

Important: The $3,000 / $6,000 Base Cost (Principal) is the program principal shown for the New Chef and Experienced Chef tracks. The post-graduation down payment and estimated monthly payment are separate program figures and should not be presented as though they are added together to equal the truck's 50% price.

* Estimated monthly payments based on the program terms presented in ThunderTruck™'s Culinary Artist Incubator Program materials. Actual financing terms may vary.

Breakdown

A closer look at each track. Select a track below or swipe through to explore.

  • 01

    Your First Food Business Starts Here.

    You have the recipe. We help build the business around it.

    Turn your culinary talent into a real food business with a custom food truck, world-class training, financing support, marketing resources, and a platform designed to help you grow.

    New Chef Track

    Designed for aspiring chefs launching their first food business.

    Your Path Program Economics
    Program Principal $3,000
    Post-Graduation Down Payment $8,000 – $10,000
    Estimated Monthly Payment* $317 – $354/mo.
    Revenue You Keep 100%
    Custom Truck Options 14ft vs. 18ft
    Truck Price $76,000 – $85,000
    50% of Truck Price $38,000 – $42,500

    What's Included

    • Culinary & business training
    • Custom food truck built around your concept
    • Financing support with low upfront cost
    • Platform access
    • Marketing support
    • Events, catering & corporate opportunities
    • Ongoing mentorship & operations support
    • Post-graduation pathway into truck ownership

    Built for Your First Business

    You don't need to start with a full restaurant.

    Start with a focused concept, learn the business, build your customer base, and create a foundation for future growth.

    You bring the recipes. ThunderTruck™ helps build the road to market.

    APPLY FOR THE NEW CHEF TRACK →
  • 02

    You've Mastered the Kitchen.

    Now Build the Brand.

    Your culinary experience is an asset.

    ThunderTruck™ gives you a vehicle to turn that experience into a scalable food business.

    Bring your recipes, operating knowledge, and culinary point of view to a platform designed to help you launch, refine, market, and grow your next concept.

    Experienced Chef Track

    Designed for experienced chefs ready to scale their brand.

    Your Path Program Economics
    Program Principal $6,000
    Post-Graduation Down Payment $8,000–$10,000
    Estimated Monthly Payment* $500–$531/mo.
    Revenue You Keep 100%
    Custom Truck Options 14ft or 18ft
    Truck Price $76,000–$85,000
    50% of Truck Price $38,000–$42,500

    What's Included

    • Culinary & business training
    • Custom truck design and kitchen configuration
    • Financing support
    • Platform access
    • Marketing support
    • Events, catering & corporate opportunities
    • Ongoing mentorship
    • Operational support
    • Pathway to expansion

    Your Truck. Your Menu. Your Brand.

    A food truck can be more than a mobile kitchen.

    Use it as a launchpad for a new restaurant concept, a test kitchen for your next menu, a mobile extension of an existing brand, or a way to enter new markets without immediately committing to another traditional location.

    You've already built the craft. Now build the business around it.

    APPLY FOR THE EXPERIENCED CHEF TRACK →
  • 03

    You Built the Brand.

    Now Take It Mobile.

    Already operating a restaurant?

    ThunderTruck™ gives established operators another way to test concepts, extend their brand, enter new markets, and create incremental revenue beyond the traditional storefront.

    Restaurant Growth Program

    Built for restaurants and restaurant groups with 1-50+ locations.

    Growth Opportunity What ThunderTruck™ Provides
    New Concepts Test and launch new food concepts
    Menu Innovation Develop and validate new menus
    Market Expansion Enter new neighborhoods and markets
    Mobile Revenue Add a new operating channel
    Brand Extension Bring your restaurant beyond the four walls
    Marketing Platform access + marketing support
    Events & Catering Additional revenue opportunities
    Operations Training, mentorship & platform infrastructure

    Test Before You Build.

    A new concept doesn't always need a new storefront.

    Use a mobile operation to test:

    • New menus
    • New price points
    • New neighborhoods
    • New customer segments
    • New culinary concepts
    • New operating models

    Turn market experimentation into a structured growth strategy.

    Extend the Brand.

    Your restaurant already has the recipes, identity, customer base, and operating experience.

    ThunderTruck™ can provide another channel to bring that brand to customers where they already are.

    Grow Without Starting From Zero.

    Whether you operate one location or a growing regional group, a mobile food operation can become an extension of your existing restaurant infrastructure.

    Launch new ideas. Extend your brand. Reach more customers.

    JOIN THE RESTAURANT WAITLIST →
  • 04

    Pilot. Prove. Scale.

    For established franchise systems with 50+ locations, ThunderTruck™ creates a new platform for market expansion, concept testing, regional menu development, and franchisee growth.

    Franchise Growth Program

    Built for established franchise systems ready to explore mobile expansion at scale.

    Growth Opportunity What ThunderTruck™ Provides
    Multi-Market Deployment Launch across multiple territories
    Concept Testing Validate new brands and menu concepts
    Regional Menus Adapt offerings to local markets
    Franchisee Opportunities Create new operating models for franchise partners
    Mobile Expansion Reach customers outside traditional locations
    Platform Access Centralized marketing & operating support
    Enterprise Partnerships Custom growth & deployment strategy
    Fleet Opportunities Support multi-unit and multi-market expansion

    Build a Mobile Extension of Your Franchise.

    A food truck can become more than a marketing vehicle.

    It can become a flexible operating unit for:

    • New-market entry
    • Limited-time concepts
    • Regional menu testing
    • Franchisee pilots
    • Event and catering operations
    • Brand awareness
    • Incremental revenue
    • Customer acquisition

    Pilot To Fleet.

    • Start with a market pilot.
    • Measure demand.
    • Refine the model.
    • Then deploy into additional markets.

    ThunderTruck™ is designed to help established brands explore mobile expansion without treating every new market like a traditional brick-and-mortar buildout.

    From a single pilot truck to a multi-market fleet, build a mobile extension of your franchise system.

    TALK TO OUR ENTERPRISE TEAM →

Custom Design for Your Concept

Your food truck should work for your menu — not the other way around.

ThunderTruck™ helps bring your culinary vision to life with custom graphic design and a kitchen layout tailored to your menu and operating requirements.

ThunderTruck™ custom food truck design editor preview

Custom Food Truck Editor

See your truck before it's built. Visualize your wrap, layout, and finishes in real time with our custom design editor — then our build team brings your exact vision to life.

Designed Around Your Business

  • Custom exterior branding
  • Menu-specific kitchen configuration
  • Equipment planning
  • Workflow optimization
  • Professional food-service layout
  • Compliance-oriented design
  • NYC DOHMH-compliant configurations where applicable

Your concept is unique. Your truck should be too.

What Works Best?

14ft custom food truck preview

14ft Custom Food Truck

$76,000 Total

50% of Price: $38,000
(for grads)

Ideal for concepts such as:

  • Coffee
  • Ice cream & desserts
  • Sandwiches
  • Sushi
  • Mobile Deli
  • Other focused-service concepts

Important: This build does not include any propane-powered cooking tools!

18ft custom food truck preview

18ft Custom Food Truck

$85,000 Total

50% of Price: $42,500
(for grads)

Designed mainly for concepts that cook with fire — grills, flat-tops, fryers, and other propane-fueled equipment — along with the added prep, storage, and service capacity that setup needs

  • Smash Burger / Chicken
  • Pizza
  • Korean BBQ / Korean Fusion
  • Ramen / Asian Fusion
  • BBQ
  • Soul Food
  • Tacos / Mexican

Important: propane safety training is included.